Flock – A Postpartum Company
This was a brand concept for Flock, a company centered around postpartum care. The hope was to communicate levity alongside true care. We tried cheeky, but it didn’t feel right. We narrowed down to two ideas for the company.
A postpartum company
You take care of baby. We take care of you.
The brand loved the simple, trustworthy line of “a postpartum company.”
They will be the knowledgable friend that comes over to help.
They will be there with the right products, at your hardest moments.
